I thought this blurb by Allison M Reilly was useful: Blogging for business involves writing an article every week or every other week, about 400 words, about something related to your company or around a keyword for which you want to rank. It’s enough to get by, but it’s not enough to do business blogging well. It’s a lot more than writing blog posts, even if that’s blogging for business in its simplest form. If you want your business blogging efforts to generate traffic and leads and actually do something for your SEO, then getting something up every now and then isn’t going to do that. Business blogging is about your customers, creating something of value to them while offering a great experience with your company. Follow these five small business blogging tips to provide more value, and to take your business blogging to the next level.