Social Media

Making Cents of Marketing


Making Cents of Marketing
Tuesday, October 1st | 9AM – 11AM
Instructor:  Cathren Kayce
Location:  Aurora Municipal Center, 2nd floor Aspen conference room
Cost:  $15/person
Please pre-register here in order to receive updates and reminders.
Fee-based workshops are payable in advance via PayPal; see your registration confirmation for the link; if paying at the door, bring exact cash or check payable to the SBDC host “City of Aurora”.

AdWords Marketing Campaign 101?

From Elegant themes
Found this article to be both relevant and useful:
If you want to promote your website, online ads are one of the best ways to do it. With AdWords, you can reach one of the world’s largest audiences, as long as you have the budget. The only problem is, budgeting for AdWords costs can be complicated if you don’t know how much you should expect to pay.

Luckily, there is a lot of AdWords data available to the public. Plus, you can set up an AdWords account and test it without spending a dollar. Today, we’re going to talk about how AdWords calculates prices, how much clicks and impressions cost, and how to budget accordingly.Let’s talk numbers! Link to blog posting

How To Use LinkedIn to Reach Key People

I thought this article was important and useful .

Here’s the 1st of several useful suggestions.

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site.

1. Complete Your Profile 
Before initiating any interaction with decision-makers, make sure you’re making a good impression with your profile. Those you request to connect with, even before you actively engage with them, will check your profile first to make sure you’re worth your salt. Have a professional headshot and cover photo, current title, professional summary and much more (see sidebar). Make sure it’s clear and up-to-date and everything is spelled correctly.

Hootsuite

Saw this article, Thanks hootsuit:
 

First thing first, what is Google My Business?

Essentially, Google My Business is a business listing service.

For example, if you search for Hootsuite you’ll see a box appear to the right hand of the results. This contains a short blurb about the company, social links, and other companies that are usually searched for by association.


https://blog.hootsuite.com/google-my-business/