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How To Use LinkedIn to Reach Key People

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Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site.

1. Complete Your Profile 
Before initiating any interaction with decision-makers, make sure you’re making a good impression with your profile. Those you request to connect with, even before you actively engage with them, will check your profile first to make sure you’re worth your salt. Have a professional headshot and cover photo, current title, professional summary and much more (see sidebar). Make sure it’s clear and up-to-date and everything is spelled correctly.

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