Business Tips

AdWords Marketing Campaign 101?

From Elegant themes
Found this article to be both relevant and useful:
If you want to promote your website, online ads are one of the best ways to do it. With AdWords, you can reach one of the world’s largest audiences, as long as you have the budget. The only problem is, budgeting for AdWords costs can be complicated if you don’t know how much you should expect to pay.

Luckily, there is a lot of AdWords data available to the public. Plus, you can set up an AdWords account and test it without spending a dollar. Today, we’re going to talk about how AdWords calculates prices, how much clicks and impressions cost, and how to budget accordingly.Let’s talk numbers! Link to blog posting

How To Use LinkedIn to Reach Key People

I thought this article was important and useful .

Here’s the 1st of several useful suggestions.

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site.

1. Complete Your Profile 
Before initiating any interaction with decision-makers, make sure you’re making a good impression with your profile. Those you request to connect with, even before you actively engage with them, will check your profile first to make sure you’re worth your salt. Have a professional headshot and cover photo, current title, professional summary and much more (see sidebar). Make sure it’s clear and up-to-date and everything is spelled correctly.

Dirty Dozen 11 – Abusive Tax Shelters

The Internal Revenue Service warned taxpayers to be wary of abusive tax shelters, which remain on the “Dirty Dozen” tax scams.

Tax law generally allows businesses to create “captive” insurance companies to protect against certain risks. Traditional captive insurance typically allows a taxpayer to reduce insurance costs. The insured business claims deductions for premiums paid for insurance policies. Those amounts are paid, either as insurance premiums or reinsurance premiums, to a “captive” insurance company owned by the insured or parties related to the insured.

Be sure to avoid participating in schemes that lack the attributes of genuine insurance, e.g., coverage may insure implausible risks, fail to match genuine business needs, or duplicate the taxpayer’s commercial coverage.  Read more…

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