By Rieva Lesonsky
Here are 43 things you can do during your August downtime that will have a big impact come fall.

Your Customers come first:

1. Schedule catch-up calls or lunch with your biggest clients to see how you can better serve them in the coming year.
2. Reach out to a former customer who’s fallen off your radar and see if you can win their business again.
3. Check in with a prospect you’ve been nurturing to see if you can get them closer to a sale.a
4. Gather client testimonials you can use in your marketing materials.
5. Ask your best customers for referrals.
6. Create some case studies to show how your product or service helps your customers.
7. Enlist some satisfied clients to feature in a marketing video for your business.
8. Collect before-and-after pictures from clients to show off your work, and get permission to use them in your marketing materials.
9. Make your lists for sending holiday gifts and cards to customers.

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