Blog

25 Tips for Marketing Your Blog

Monday, December 19, 2016

By Lee Odden
With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them. Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

  1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
  2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
  3. Customize blog look and feel templates – aka design.
  4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
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SEO for the end of the year

Friday, December 16, 2016

Ran across this timely article you might find interesting by   Susan Friesen — December 9, 2016

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.  Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your SEO.