Blog

Catch Up on Marketing: 43 Things to Do

Monday, August 20, 2018
Here are 43 things you can do during your August downtime that will have a big impact come fall.

Your Customers come first:

  1. Schedule catch-up calls or lunch with your biggest clients to see how you can better serve them in the coming year.
  2. Reach out to a former customer who’s fallen off your radar and see if you can win their business again.
  3. Check in with a prospect you’ve been nurturing to see if you can get them closer to a sale.
  4. Gather client testimonials you can use in your marketing materials.
  5. Ask your best customers for referrals.
  6. Create some case studies to show how your product or service helps your customers.
  7. Enlist some satisfied clients to feature in a marketing video for your business.
  8. Collect before-and-after pictures from clients to show off your work, and get permission to use them in your marketing materials.
  9. Make your lists for sending holiday gifts and cards to customers.

Read the rest

9 Examples of Re-Purposing Value Content

Friday, July 20, 2018

If you've attended one of my marketing seminars, one of the tactics that I suggest is re-purposing useful information to your target market would like.

The linked article By Ryan Bozeman really hits the nail on the head. Thanks Ryan!

About Ryan Bozeman
Ryan Bozeman is a copywriter and content strategist who specializes in working with marketing and SaaS companies. You can connect with him at www.BozeContent.com or on Twitter at @RyanBozeman.


AdWords Marketing Campaign 101?

Friday, July 06, 2018

From Elegant themes
Found this article to be both relevant and useful:
If you want to promote your website, online ads are one of the best ways to do it. With 
AdWords, you can reach one of the world’s largest audiences, as long as you have the budget. The only problem is, budgeting for AdWords costs can be complicated if you don’t know how much you should expect to pay.

Luckily, there is a lot of AdWords data available to the public. Plus, you can set up an AdWords account and test it without spending a dollar. Today, we’re going to talk about how AdWords calculates prices, how much clicks and impressions cost, and how to budget accordingly.

Let’s talk numbers! Link to blog posting

 

Thanks For Watching!

Wednesday, March 28, 2018

Mention was made recently of the Aurora-South Metro SBDC on Aurora News Weekly:

Aurora-South Metro Small Business Development Center

Click below to watch other stories recently featured on Aurora News Weekly:

Aurora, Brothers Redevelopment & Partners Host Groundbreaking for Paris Family Apartments
 
Aurora Hosts Military and Veterans Employment Expo
 
New VA Hospital Grand Opening
 
Save the Date for “Colorado Remembers” Event
 
7/20 Foundation Gets Ready to Send Peace Crane Wreath to Parkland, FL
 
Original Aurora Zoning Code Draft Ready for Public Review
 
Sign Up Now for the Citizens’ Planning Academy
 
RTD is Hosting Telephone Town Hall Meetings
 
Parking Reminders from Park Aurora
 
Senior Resource Center Needs Drivers in Aurora
 
Free Legal Clinic at Aurora Central Library
 
Cherry Creek School District Announces New Superintendent
 
A Behind-the-Scenes Look at Aurora’s Donut House
 
Aurora-South Metro Small Business Development Center
 
Meet Aurora’s Championship Therapeutic Recreation Basketball Team & Coach
 
Falck Rocky Mountain Teams Up with St. Baldrick’s for a Childhood Cancer Fundraiser
 
Wild Rides at Stevo’s Pizza on Havana

Thanks for watching Aurora TV!
AuroraTV.org

If you have a story to tell about your business let us know!
Aurora-South Metro SBDC, 303-326-8686

 

Customer Discovery

Thursday, February 15, 2018

Customer discovery - Getting out of the office and talking to your clients and industry.  You'll need to do some pre-planning. Watch the 2 linked video to get you started.