Blog

Catch Up on Marketing: 43 Things to Do

Monday, August 20, 2018
Here are 43 things you can do during your August downtime that will have a big impact come fall.

Your Customers come first:

  1. Schedule catch-up calls or lunch with your biggest clients to see how you can better serve them in the coming year.
  2. Reach out to a former customer who’s fallen off your radar and see if you can win their business again.
  3. Check in with a prospect you’ve been nurturing to see if you can get them closer to a sale.
  4. Gather client testimonials you can use in your marketing materials.
  5. Ask your best customers for referrals.
  6. Create some case studies to show how your product or service helps your customers.
  7. Enlist some satisfied clients to feature in a marketing video for your business.
  8. Collect before-and-after pictures from clients to show off your work, and get permission to use them in your marketing materials.
  9. Make your lists for sending holiday gifts and cards to customers.

Read the rest

9 Examples of Re-Purposing Value Content

Friday, July 20, 2018

If you've attended one of my marketing seminars, one of the tactics that I suggest is re-purposing useful information to your target market would like.

The linked article By Ryan Bozeman really hits the nail on the head. Thanks Ryan!

About Ryan Bozeman
Ryan Bozeman is a copywriter and content strategist who specializes in working with marketing and SaaS companies. You can connect with him at www.BozeContent.com or on Twitter at @RyanBozeman.


Thanks For Watching!

Wednesday, March 28, 2018

Mention was made recently of the Aurora-South Metro SBDC on Aurora News Weekly:

Aurora-South Metro Small Business Development Center

Click below to watch other stories recently featured on Aurora News Weekly:

Aurora, Brothers Redevelopment & Partners Host Groundbreaking for Paris Family Apartments
 
Aurora Hosts Military and Veterans Employment Expo
 
New VA Hospital Grand Opening
 
Save the Date for “Colorado Remembers” Event
 
7/20 Foundation Gets Ready to Send Peace Crane Wreath to Parkland, FL
 
Original Aurora Zoning Code Draft Ready for Public Review
 
Sign Up Now for the Citizens’ Planning Academy
 
RTD is Hosting Telephone Town Hall Meetings
 
Parking Reminders from Park Aurora
 
Senior Resource Center Needs Drivers in Aurora
 
Free Legal Clinic at Aurora Central Library
 
Cherry Creek School District Announces New Superintendent
 
A Behind-the-Scenes Look at Aurora’s Donut House
 
Aurora-South Metro Small Business Development Center
 
Meet Aurora’s Championship Therapeutic Recreation Basketball Team & Coach
 
Falck Rocky Mountain Teams Up with St. Baldrick’s for a Childhood Cancer Fundraiser
 
Wild Rides at Stevo’s Pizza on Havana

Thanks for watching Aurora TV!
AuroraTV.org

If you have a story to tell about your business let us know!
Aurora-South Metro SBDC, 303-326-8686

 

Customer Discovery

Thursday, February 15, 2018

Customer discovery - Getting out of the office and talking to your clients and industry.  You'll need to do some pre-planning. Watch the 2 linked video to get you started.

Using Content As Your Voice of Strategy

Monday, February 12, 2018

Great article worth the time to read: Just a taste...

What types of content work best for educating your audience?

  • Podcasts – Podcasts are becomingly increasingly popular and serve as a fantastic way to engage and educate your audience in an easily digestible format.
  • Seminars – People want information packaged in ways that will help them get what they want. Presentations, workshop, and seminars are tremendous ways to provide education with increased engagement.
  • FAQs – There’s no denying the value of information packaged in this format, but go beyond the questions that routinely get asked and include those that should get asked but don’t.
  • Success stories – Building rich examples of actual clients succeeding through the use of your product or service offerings is a tremendous way to help people learn from other individuals and business just like them.

What types of content build trust?

  • Blogs – A blog should be your starting point for your content strategy because it makes content production, syndication and sharing so easy. Plus, search engines love blog content which can help boost your SEO.
  • Social media – Building rich profiles, and optimizing links, images and videos that point back to your main site is an important part of the content as strategy plan.
  • Reviews – You’ll never have total control over this category, but ignore it and it may be one of the most damaging to your brand. Get proactive and monitor this channel aggressively.
  • Testimonials – This content adds important trust-building endorsements and makes for great brand building assets out there on Google and YouTube.


John Jantsch is a marketing consultant, speaker and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine & The Referral Engine.