Blog

Catch Up on Marketing: 43 Things to Do

Monday, August 20, 2018
Here are 43 things you can do during your August downtime that will have a big impact come fall.

Your Customers come first:

  1. Schedule catch-up calls or lunch with your biggest clients to see how you can better serve them in the coming year.
  2. Reach out to a former customer who’s fallen off your radar and see if you can win their business again.
  3. Check in with a prospect you’ve been nurturing to see if you can get them closer to a sale.
  4. Gather client testimonials you can use in your marketing materials.
  5. Ask your best customers for referrals.
  6. Create some case studies to show how your product or service helps your customers.
  7. Enlist some satisfied clients to feature in a marketing video for your business.
  8. Collect before-and-after pictures from clients to show off your work, and get permission to use them in your marketing materials.
  9. Make your lists for sending holiday gifts and cards to customers.

Read the rest

Global Fest 2018

Wednesday, August 15, 2018

 

The city of Aurora invites you to experience fantastic flavors, cultural experiences and artistic expressions from around the world at Global Fest this Saturday, August 18th, 11AM - 6PM, at the Aurora Municipal Center Great Lawn, 15151 E. Alameda Pkwy.  And entrance is FREE!  Enjoy world entertainment, music and food, ethnic markets, community booths, fashion shows--yes, that's plural--and even more entertainment and education at the Aurora History Museum.

The World Beer Market will offer different beverages with brewing techniques and flavors from around the world. All beers were globally inspired...and locally made.

For more information, visit www.auroraglobalfest.org.

7-20 Memorial Ascentiate

Friday, July 27, 2018

The memorial, named “Ascentiate” by its artist creator, is located inside the city of Aurora Water-wise Reflection Garden at the southeast corner (East Alameda Parkway and South Chambers Road) of the Aurora Municipal Center campus, 15151 E. Alameda Parkway.

The memorial, to be dedicated July 27th, 6:30 PM, honors the 13 lives taken, 70 wounded and many lives that were changed on the night of July 20, 2012. Together with the surrounding garden, the artwork creates a beautiful reflective space that is open to all. Kentucky artist Douwe Blumberg designed, created and installed “Ascentiate,” a sculptural composition of 83 caste aluminum cranes. Seventy white cranes representing those injured in the shooting converge from all sides and then begin to rise upward. Then the 13 uppermost cranes with translucent wings that glow in the sunlight continue to rise upwards, representing those that perished. All of the cranes were cast with a hollow interior compartment, and each of these compartments have been filled with a canister containing meaningful words, objects and mementos. The sculpture is about 18 feet tall. Blumberg was selected by the 7/20 Memorial Foundation from more than 160 artists nationwide who applied for the project.

The 7/20 Memorial Foundation is an independent nonprofit with which the city of Aurora has supported and worked closely.

9 Examples of Re-Purposing Value Content

Friday, July 20, 2018

If you've attended one of my marketing seminars, one of the tactics that I suggest is re-purposing useful information to your target market would like.

The linked article By Ryan Bozeman really hits the nail on the head. Thanks Ryan!

About Ryan Bozeman
Ryan Bozeman is a copywriter and content strategist who specializes in working with marketing and SaaS companies. You can connect with him at www.BozeContent.com or on Twitter at @RyanBozeman.


Nominate an Outstanding Aurora Business

Thursday, July 12, 2018

The Aurora Business Recognition Awards Program, which began in 2005, celebrates successful businesses that are leaders in the workplace and community. It recognizes not only the economic vitality that businesses of all sizes and types bring to Aurora, but also the influence that businesses have on where people live, work, shop and play.

The selection committee will be looking for proven longevity, significant business growth, the introduction of a unique product or service, exceptional customer service and proven contributions to the greater community.  The City of Aurora annual Business Recognition Awards program will be celebrated at a gathering in December, hosted by the Aurora Business Advisory Board.

To view a list of past award winners and complete a nomination form, visit AuroraGov.org/BusinessAwards. For more information, contact Chad Argentar at (303) 739-7052 or cargenta@auroragov.org.

The Aurora-South Metro Small Business Development Center coordinates the awards program. The city of Aurora’s Business Advisory Board, which serves as the selection committee, was formed in 1990 to advise the Aurora City Council on the economic and business impact of city legislative and regulatory actions.

Nominations are accepted continuously and reviewed after August 31st of each year.  Go here for more information and the application form.