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How to make a terrible sales call

Friday, July 28, 2017

An interesting article by DON Cooper - Colorado BIZ

Asking an either/or question, rather than a yes/no question, is a big no no.

It happened again.

Yesterday I got a call from a salesperson with a company here in Colorado. She breathlessly told me what she did, mentioned she was going to be in my area and asked me if Tuesday or Wednesday would be better for her to stop by.

That’s it.  No rapport-building, no questions about whether I might actually need what she has, no asking for permission. She just assumed I’d be happy to set aside some of my valuable time for her to make a more detailed sales pitch. As if I sit around my office twiddling my thumbs, wishing a salesperson would stop by to break up the monotony.

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